PRIVACY POLICY AND INTEGRATED PUBLIC DISCLAIMER

DHUN DHHUNAK FREQUENCY RESEARCH AND ANALYSIS PRIVATE LIMITED

Effective Date: 22 July 2025
Last Updated: 22 June 2026

Company: Dhun Dhhunak Frequency Research and Analysis Private Limited
Brand: WYF — Wear Your Frequency
Address: Andheri, Mumbai, Maharashtra – 400053, India
Official Email: contactdhundhhunak@gmail.com
Privacy and Grievance Support: Website Live Chat and contactdhundhhunak@gmail.com
 

1. Introduction

Dhun Dhhunak Frequency Research and Analysis Private Limited, referred to as “Dhun Dhhunak,” “Company,” “we,” “our,” or “us,” respects the privacy of people who use its website, mobile application, digital services and e-commerce facilities.

WYF — Wear Your Frequency is a fragrance, cosmetic and lifestyle brand owned, operated or lawfully commercialised by Dhun Dhhunak Frequency Research and Analysis Private Limited.

This Privacy Policy explains how we may collect, use, store, disclose and protect personal data when you:

• visit the Dhun Dhhunak or WYF website;

• use the Dhun Dhhunak App;

• create an account;

• purchase a subscription;

• purchase a WYF Product;

• contact customer support;

• use AI-assisted services;

• submit reviews or testimonials;

• participate in surveys, promotions or launches;

• receive marketing communications; or

• otherwise interact with us.

This Policy also contains the integrated public, wellness, AI and WYF Product disclaimers used across the Platform.

2. Scope

This Policy applies to personal data processed through:

• the official Dhun Dhhunak website;

• the official WYF website;

• Dhun Dhhunak mobile applications;

• customer-support channels;

• website Live Chat;

• online checkout;

• email communications;

• social-media interactions controlled by us;

• promotions and surveys;

• Product-safety and grievance processes; and

• authorised service providers acting for us.

Third-party websites and services operate under their own privacy policies.

3. Data-Protection Commitment

We process personal data for lawful purposes and seek to apply:

• transparency;

• purpose limitation;

• data minimisation;

• reasonable security;

• accuracy;

• retention limitation;

• consent management where required;

• user access and correction rights;

• grievance redressal; and

• responsible service-provider oversight.

We seek to comply with applicable Indian data-protection law, including provisions of the Digital Personal Data Protection framework as and when they are in force and applicable to our activities.

Where another jurisdiction’s privacy law applies to a particular user or activity, we will address that obligation according to its legal scope.

This Policy is not a declaration that every foreign privacy law automatically applies to every Company activity.

4. Personal Data We May Collect

4.1 Account and contact information

We may collect:

• full name;

• email address;

• telephone number;

• age or age confirmation;

• account username;

• encrypted or protected account credentials;

• language preference;

• communication preference; and

• information supplied through an authorised login provider.

4.2 Order and delivery information

When you purchase a WYF Product, we may collect:

• billing address;

• shipping address;

• recipient name;

• recipient contact number;

• order number;

• Products ordered;

• quantities;

• order value;

• taxes;

• discount details;

• delivery instructions;

• shipping status;

• refund status;

• return history; and

• customer-support communications.

Where an order is sent as a gift, the purchaser must have authority to provide the recipient’s delivery information.

4.3 Payment and transaction information

Payments may be processed through third-party payment providers.

We may receive:

• transaction status;

• payment reference;

• payment method category;

• tokenised payment identifier;

• billing confirmation;

• refund status; and

• fraud-risk information.

We do not ask customers to send complete card numbers, CVV values, UPI PINs, banking passwords or one-time passwords through general customer-support channels.

Complete payment credentials may be processed directly by the relevant bank or payment gateway.

4.4 Device and usage information

We may collect:

• IP address;

• device type;

• browser type;

• operating system;

• App version;

• approximate location derived from IP;

• referring source;

• pages viewed;

• buttons clicked;

• session duration;

• cart activity;

• purchase journey;

• crash reports;

• performance logs;

• security logs;

• advertising identifier;

• cookie identifier; and

• interaction with communications.

4.5 Wellness and mood inputs

Users may voluntarily submit broad preference or mood terms such as:

• calm;

• focused;

• tired;

• restless;

• motivated; or

• relaxed.

These inputs may be used to personalise general wellness content.

They are not intended to constitute medical records or clinical diagnoses.

Users should not upload detailed medical files, prescriptions, government identification documents or emergency information through general wellness or AI fields.

4.6 AI-chat information

When a user interacts with an AI-assisted feature, we may process:

• the submitted prompt;

• conversation context;

• generated response;

• feedback;

• safety classifications;

• technical logs; and

• information necessary to operate and improve the service.

AI-chat content should not be assumed to be anonymous merely because it does not display a user’s name.

Where reasonably practicable, information may be aggregated, de-identified or separated from direct identifiers for analytics and improvement.

4.7 Customer-support and grievance information

We may collect:

• complaint description;

• correspondence;

• order details;

• Product photographs;

• batch number;

• delivery evidence;

• refund request;

• account-verification information; and

• resolution history.

4.8 Product-safety information

Where a suspected adverse reaction or safety complaint is submitted, we may collect information voluntarily supplied by the user concerning:

• symptoms;

• time of use;

• application method;

• known sensitivities;

• Product batch;

• photographs;

• medical consultation; and

• outcome.

Such information is processed only as reasonably necessary for complaint handling, safety investigation, legal compliance and defence of claims.

Do not provide more medical information than reasonably necessary.

4.9 Reviews and user content

We may collect:

• ratings;

• written reviews;

• photographs;

• videos;

• testimonials;

• survey answers;

• social-media tags; and

• permission records.

4.10 Information from third parties

We may receive information from:

• payment providers;

• delivery partners;

• sign-in providers;

• fraud-prevention providers;

• marketing partners;

• social networks;

• customer-support providers;

• authorised resellers; and

• other parties acting with lawful authority.

5. Information We Do Not Intentionally Request

Unless legally required for a specific purpose, we do not intentionally ask users to submit through ordinary account or AI fields:

• complete banking passwords;

• UPI PINs;

• card CVV values;

• authentication OTPs;

• Aadhaar numbers;

• passport copies;

• biometric templates;

• detailed clinical records;

• genetic information; or

• another person’s confidential data.

If such information is submitted unnecessarily, we may delete, restrict or redact it where reasonably possible.

6. How We Use Personal Data

We may use personal data to:

1. create and manage accounts;

2. provide App and website functions;

3. process subscriptions;

4. process WYF orders;

5. verify payments;

6. arrange delivery;

7. provide invoices and confirmations;

8. manage cancellations, replacements and refunds;

9. personalise audio and Product recommendations;

10. operate AI-assisted services;

11. respond to customer enquiries;

12. investigate complaints;

13. investigate Product-safety concerns;

14. manage batch traceability and recalls;

15. detect fraud and misuse;

16. protect Platform security;

17. maintain technical performance;

18. measure website and campaign effectiveness;

19. improve Products and services;

20. obtain feedback;

21. send marketing where permitted;

22. maintain accounting and tax records;

23. enforce contractual and intellectual-property rights;

24. establish, exercise or defend legal claims; and

25. comply with lawful regulatory or judicial requirements.

We will not process personal data for a materially incompatible purpose without an appropriate legal basis or notice.

7. Grounds for Processing

Depending on the activity and applicable law, personal data may be processed because:

• the user gave valid consent;

• processing is necessary to provide a requested service;

• processing is necessary to perform an order or subscription;

• processing is required by law;

• processing is necessary for security or fraud prevention;

• processing is necessary to address a complaint;

• processing is necessary for product safety;

• processing is necessary to establish or defend legal rights; or

• another lawful ground applies.

Where consent is required, it may be withdrawn through:

• account settings;

• an unsubscribe mechanism;

• Website Live Chat; or

• contactdhundhhunak@gmail.com.

Withdrawal does not invalidate processing already lawfully completed and may make certain services unavailable.

8. Cookies and Similar Technologies

The Platform may use:

Essential technologies

Required for:

• login;

• cart operation;

• checkout;

• security;

• fraud prevention;

• language settings; and

• core website functions.

Analytics technologies

Used to understand:

• visits;

• traffic sources;

• navigation;

• technical performance;

• campaign performance; and

• general user behaviour.

Advertising and conversion technologies

Where enabled and legally permitted, these may be used to:

• measure advertisements;

• understand conversions;

• limit repeated advertisements;

• create audience segments; and

• support remarketing.

Preference technologies

Used to remember:

• language;

• region;

• display settings;

• consent choices; and

• other preferences.

Where required, non-essential cookies will be controlled through a consent mechanism.

Users may also manage cookies through browser settings.

Disabling essential cookies may prevent login, checkout or other core functions.

We will not state that the Platform uses no advertising or behavioural technologies if Meta Pixel, Google Analytics, remarketing or a comparable tool is active.

9. Marketing Communications

Where permitted, we may send communications concerning:

• WYF launches;

• restocks;

• offers;

• Dhun Dhhunak content;

• subscriptions;

• events;

• surveys;

• educational content; and

• Product information.

Users may unsubscribe through:

• the unsubscribe link;

• account settings;

• Website Live Chat; or

• contactdhundhhunak@gmail.com.

Transactional communications relating to an order, payment, security issue or account may continue where necessary.

Withdrawal from marketing does not cancel an active order or subscription.

10. Disclosure to Service Providers

We may disclose necessary personal data to authorised service providers including:

• website and App hosts;

• cloud providers;

• payment gateways;

• banks;

• delivery and logistics providers;

• customer-support providers;

• email and messaging providers;

• analytics providers;

• fraud-prevention providers;

• cybersecurity providers;

• licensed manufacturers;

• testing laboratories;

• insurers;

• auditors;

• accountants;

• lawyers; and

• other professional advisers.

Service providers are expected to process information only for authorised purposes and under appropriate security and confidentiality obligations.

A courier may receive delivery information but should not use it for unrelated independent marketing.

A manufacturer or laboratory may receive batch and complaint information where necessary to investigate Product safety.

11. Disclosure Required by Law

We may disclose information where reasonably required to:

• comply with law;

• respond to a valid court order;

• respond to a lawful regulatory request;

• investigate fraud;

• protect a person’s safety;

• enforce Company rights;

• respond to a cyber incident;

• investigate a Product-safety issue; or

• defend a legal claim.

We will not voluntarily disclose more information than reasonably necessary for the relevant lawful purpose.

12. Sale, Restructuring or Transfer of Business

If the Company undergoes a merger, investment, acquisition, restructuring, insolvency process or transfer of business assets, relevant personal data may be reviewed or transferred subject to:

• confidentiality;

• applicable law;

• continued protection; and

• notice or consent where required.

Personal data will not be treated as an unrestricted commodity merely because a business transaction occurs.

13. Advertisers

We do not sell customers’ private conversations or personal data to advertisers.

Advertising and analytics providers may receive limited technical identifiers or event information where such tools are lawfully enabled.

Advertisers are not granted unrestricted access to private account information or AI conversations merely because advertisements appear on a Platform.

14. International Processing

Some cloud, analytics, payment, email, support or technology providers may process information outside India.

Where international processing occurs, we will take measures reasonably required by applicable law and our contractual arrangements.

Users should understand that countries may have different privacy and enforcement systems.

Nothing in this section permits a transfer prohibited by applicable law.

15. Data Retention

Personal data is retained only for as long as reasonably necessary for the relevant purpose.

Retention may be necessary for:

• account operation;

• subscription management;

• order performance;

• delivery;

• customer support;

• warranty and complaint handling;

• Product-safety investigation;

• batch traceability;

• recall procedures;

• fraud prevention;

• legal claims;

• tax and accounting requirements;

• corporate records; and

• regulatory compliance.

Different categories may have different retention periods.

Information may not be deleted immediately where it is required for:

• a pending order;

• an unresolved complaint;

• a fraud investigation;

• an adverse-event investigation;

• a statutory record;

• a payment dispute;

• a court proceeding; or

• another lawful retention purpose.

Properly aggregated or de-identified information that no longer identifies an individual may be retained for analytics, research and service improvement.

16. Data Security

We use reasonable administrative, technical and organisational safeguards, which may include:

• access controls;

• authentication;

• encryption where appropriate;

• protected hosting;

• monitoring;

• backups;

• security logging;

• restricted employee access;

• service-provider reviews;

• incident-response procedures; and

• confidentiality requirements.

No internet-based system can guarantee absolute security.

However, the existence of unavoidable residual risk does not remove responsibilities that cannot lawfully be excluded.

Users should:

• use a strong password;

• avoid sharing login credentials;

• keep devices updated;

• avoid sending OTPs or banking passwords;

• log out of shared devices; and

• promptly report suspicious activity.

17. Personal-Data Incidents

Where we become aware of a material personal-data incident, we may:

1. contain the incident;

2. investigate its scope;

3. secure affected systems;

4. preserve relevant evidence;

5. assess risk;

6. notify affected individuals where required;

7. notify the relevant authority where required; and

8. implement corrective measures.

Users should report suspected account or privacy incidents through Website Live Chat or contactdhundhhunak@gmail.com.

18. Children and Minors

The Platform is not designed for independent commercial use by persons below 18 years of age.

A person below 18 should use age-appropriate services or receive Products only under the supervision and authority of a parent or lawful guardian where required.

We do not knowingly seek to use children’s personal data for behavioural advertising.

A parent or guardian who believes that a minor has submitted personal data without appropriate authority may contact us for review.

WYF perfumes must be stored away from young children.

19. User Privacy Rights

Subject to applicable law and reasonable identity verification, a user may request:

• confirmation of whether personal data is processed;

• access to available personal data;

• correction of inaccurate data;

• completion of incomplete data;

• deletion where retention is no longer necessary;

• withdrawal of consent;

• cessation of marketing;

• account closure;

• grievance redressal; and

• information concerning the processing of their data.

Requests may be submitted through:

• Website Live Chat; or

• contactdhundhhunak@gmail.com.

We may request sufficient information to verify the requester’s identity and protect against fraudulent disclosure or deletion.

A request may be limited or refused where permitted by law, including where information is necessary for:

• legal compliance;

• tax records;

• fraud prevention;

• Product safety;

• defence of claims;

• another person’s rights; or

• an unresolved transaction.

20. Account Closure and Deletion

Users may request account closure through the available account function, Website Live Chat or email.

Account closure may not immediately delete:

• completed transaction records;

• invoices;

• payment references;

• complaint records;

• fraud-prevention records;

• Product-safety records;

• statutory records; or

• information necessary for legal claims.

Access to paid or saved services may end when the account is closed.

Users should download any information they are legally entitled to retain before requesting closure.

21. Reviews, Photographs and Testimonials

A review or testimonial may be published with:

• first name;

• initials;

• general location;

• rating;

• written review;

• Product purchased; and

• submitted media,

depending on the permission and Platform settings.

Do not submit another person’s image or information without authority.

Users may request removal of published content, subject to applicable legal and record-keeping requirements.

Testimonials reflect personal experience and do not guarantee the same result for another person.

22. Social-Media Interaction

When a user follows, comments on, messages or tags a Company account, the relevant social-media platform may independently process personal data.

The Company may see information made available under the user’s platform settings.

The social network’s privacy policy governs its independent processing.

Public comments should not contain:

• order numbers;

• addresses;

• telephone numbers;

• payment information;

• medical details; or

• other confidential information.

23. Third-Party Links and Services

The Platform may link to:

• payment providers;

• video platforms;

• music platforms;

• couriers;

• app stores;

• social networks; and

• third-party websites.

We do not control every third-party privacy practice.

Users should review the relevant third party’s privacy terms before providing information.

INTEGRATED WELLNESS, AI AND WYF DISCLAIMER

24. General Wellness Disclaimer

Dhun Dhhunak’s audio, frequency, text, visual and AI experiences are provided for:

• general wellness;

• mindfulness;

• relaxation;

• creativity;

• entertainment; and

• education.

They are not intended to diagnose, treat, cure or prevent disease.

They do not replace professional medical, psychiatric, psychological, legal, financial or emergency advice.

Do not alter prescribed treatment because of Platform content.

25. AI Disclaimer

AI-generated responses may:

• be inaccurate;

• be incomplete;

• misunderstand the user;

• contain bias;

• be outdated;

• fail to identify risk; or

• provide unsuitable suggestions.

AI outputs should be independently assessed.

AI features must not be used as an emergency-response service or substitute for qualified professional judgement.

26. WYF Cosmetic Product Disclaimer

WYF perfumes are cosmetic fragrance Products for external use.

They are not:

• medicines;

• medical devices;

• psychological treatments;

• astrological remedies;

• spiritual cures;

• guaranteed pheromone products; or

• products guaranteed to alter another person’s behaviour.

Perfume experiences vary according to skin chemistry, environment, application and personal perception.

27. Frequency and Sonic-Infusion Disclaimer

References to:

• frequency;

• aura;

• vibration;

• resonance;

• energy;

• activation;

• alignment;

• signal;

• sonic infusion;

• sound infusion; and

• raising vibration

describe the brand’s creative, musical, ritual and sensory philosophy.

Unless supported by specific documented testing, these expressions do not represent a claim that a perfume:

• changes a measurable bodily frequency;

• changes brainwaves or hormones;

• treats a health condition;

• changes astrology or destiny;

• guarantees attraction;

• guarantees confidence;

• attracts wealth;

• improves relationships;

• produces spiritual transformation; or

• causes a guaranteed emotional outcome.

28. WYF Safety Notice

Users must follow the Product label and packaging.

General precautions include:

• external use only;

• do not ingest;

• avoid eyes and mucous membranes;

• do not apply to broken or irritated skin;

• keep away from flame and heat;

• use in a ventilated area;

• keep away from children;

• store away from direct sunlight;

• discontinue use if irritation occurs; and

• seek medical attention for a severe reaction.

Users with known fragrance allergies or respiratory sensitivity should review ingredients and obtain appropriate professional advice where necessary.

29. No Guaranteed Outcome

Neither Dhun Dhhunak nor WYF guarantees:

• medical improvement;

• emotional healing;

• freedom from stress;

• improved sleep;

• financial success;

• relationship improvement;

• attraction;

• confidence;

• professional authority;

• spiritual advancement;

• astrological change; or

• identical results between users.

Testimonials, artistic language and campaign copy do not create such a guarantee.

30. Product and Packaging Information

The statutory Product label and batch-specific packaging prevail over general website language concerning:

• ingredients;

• net quantity;

• batch;

• manufacturer;

• manufacturing licence;

• dates;

• warnings;

• use instructions; and

• customer-care information.

A privacy disclaimer does not replace mandatory Product labelling.

31. Policy Updates

We may revise this Policy because of:

• changes in law;

• changes in technology;

• new Products;

• new data practices;

• service-provider changes;

• security requirements; or

• business restructuring.

The effective date will be updated when the Policy changes.

Material changes may be notified through the Platform, account or email where appropriate.

Fresh consent will be obtained where legally required.

32. Privacy and Consumer Grievance Redressal

Privacy, account, order, Product-safety and compliance concerns may be submitted through:

Website: Live Chat Support on the official website
Email: contactdhundhhunak@gmail.com
Address: Dhun Dhhunak Frequency Research and Analysis Private Limited, Andheri, Mumbai, Maharashtra – 400053, India
Grievance Officer: [INSERT FULL NAME]
Designation: Grievance and Compliance Officer

The Company aims to:

• acknowledge a consumer complaint within 48 hours; and

• resolve it as promptly as reasonably possible and ordinarily within one month, depending on the matter.

Privacy requests should identify:

• the requester;

• the relevant account or email;

• the information or action requested; and

• sufficient details for verification.

33. Public Website Disclaimer

Dhun Dhhunak supports mindfulness, relaxation, creativity, balance and everyday well-being. It does not diagnose, treat, cure or prevent disease.

AI-generated responses may contain errors and are not a substitute for professional judgement.

WYF — Wear Your Frequency perfumes are cosmetic fragrance Products intended for external use.

References to frequency, aura, vibration, resonance, energy, alignment, activation or sonic infusion describe WYF’s creative, musical and sensory philosophy. They do not guarantee medical, psychological, astrological, spiritual, financial, relationship or behavioural results.

Individual experiences vary.

34. Contact Us

Dhun Dhhunak Frequency Research and Analysis Private Limited
Andheri, Mumbai, Maharashtra – 400053, India

Brand: WYF — Wear Your Frequency
Email: contactdhundhhunak@gmail.com
Customer Support: Website Live Chat
Privacy and Grievance Support: Website Live Chat and contactdhundhhunak@gmail.com
Designation: Grievance and Compliance Officer

© 2026 Dhun Dhhunak Frequency Research and Analysis Private Limited. All rights reserved.